The Attention
Your daily rundown of what matters — and what’s next — in influencer marketing and the creator economy.
17
Nov

Why payment automation beats payment processing in 2025

7 min read
07
Nov

Creator rates plateaued (budget implications for 2026)

5 min read
06
Nov

Influencer rates just hit a ceiling (the supply problem is real)

4 min read
29
Oct

Holding companies are buying creator agencies. Here's why.

5 min read
29
Oct

Alex Cooper launched a creative agency (Google's already a client)

5 min read